RETAILING | Selection, style and selling points are key for retailing to men.

Now in buttery soft Modal fabrics, stamped with graphic prints and decorative waistbands, men’s underwear has come a long way since the three-packs of cotton tighty whiteys sold at big-box retailers and department stores. At LASC, a men’s lifestyle store in West Hollywood, Calif., fashion-conscious men shop for underwear with as much attention as buying a pair of premium jeans.

“Men have become much more vain, if you will. They want to look good, and part of it is more»

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