Where fashion gets down to business
RETAILING | Mervyns’ bad luck may be Forever 21’s good fortune.
Weeks after the mid-tier department-store chain filed for Chapter 11 bankruptcy protection, Forever 21 is bidding to buy 150 of Mervyns’ stores.
If successful in its purchase, Forever 21 would decide which stores to sell and which to keep open to expand the Los Angeles company’s growing retail empire.
“We have been looking at this kind of asset for years,” said Christopher Lee, senior vice president for Forever 21, whose array of fashionable apparel for young more»
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“No fashion house has successfully been able to cater to this demographic. They are always looking to address the young, fashion-forward consumer and just hope while doing so they pick up the older customers along the way.”
Milton Pedraza, chief executive officer of the Luxury Institute, a research organization for the high net-worth market, in a Forbes story about the limited fashion options for baby boomers
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