Where fashion gets down to business
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RETAILING | With mobile commerce on the rise, tablet computers have given retailers new hope in boosting sales.
Shoppers are using mobile devices more frequently, and companies from Macy’s to PacSun, are experimenting with ways to entice mobile shoppers to use tablets in stores to increase sales.
More than 13 percent of online sales for the first quarter of 2012 came from mobile devices—an increase of more than 6 percent over the first quarter of 2011—according to IBM’s new economic indicator, which tracks online retail sales and consumer more»
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IN THE NEWS
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For many apparel brands and retailers, it’s a small world. Companies source fabric, production, software and equipment from around the globe—and retailers scour the more»