Wells Fargo Capital Finance
Kevin Sullivan | Executive Vice President
“Wells Fargo Capital Finance has been advertising with California Apparel News for more than 10 years now. The publication reaches a critical demographic of clients and prospective clients for our services and we've been very happy with the recent changes made to California Apparel News' on-line presence, as well. Apparel always has and always will be a key industry for us, and we view California Apparel News as a key partner in helping us get our message out, whether to new, growing companies within the marketplace or large, established participants.”

Miracle Suit
Sandra Davidoff | Director of Corporate Public Relations
“We're very happy with what we've done with California Apparel News Waterwear. One of the things I like is the distribution, its exposure to the retail community as well as the wholesale community. It is talked about, because it's seen. We get great feedback from the buyers—'I saw your great ad.' It's something that I can always count on. It's well written, I feel comfortable reading it, you feel you've gotten something out of it. And the artwork looks great. I'm a fan.”

Cinergy Textiles
Ramin Daneshgar | Sales Manager
“We advertised with the California Apparel News because we wanted to be included on their website. We know that 80,000 people a month are going on ApparelNews.net. When you get that many people on your website, we feel there is a good chance we will be located and meet new customers.”

OffPrice Show
Todd Fabos | Marketing and Publishing Manager
“The California Apparel News really works for us. We've cut back a lot of print advertising, but California Apparel News is still relevant to us because a lot of our vendors and exhibitors read it, as do a lot of retailers. It's a good news source. The exposure we receive through ApparelNews.net's online opportunities have proved instrumental in increasing the reach of the show. The right message is delivered to the right demographic. It's a main component of our ad campaign.”

Aqua dí Lara
Reyhan Sofraci | Creative Director
“We've been advertising with California Apparel News Waterwear for three years. It's one of the only publications we advertise with in the U.S. I consider it one of the good ones in the States, and I'm happy to advertise in it. We find the magazine has a good array of different styles and brands, high end as well as sportswear. It helps put our name out there and show that we are still around. Waterwear reaches out to a good selection of people and helps a lot of brands get their products noticed. The advertising service is very good. We get good value for our money.”

Marcum Stonefield
Ron Friedman | Partner in Charge, Southern California Region
“I started advertising in the California Apparel News in 1990. We have a big apparel practice, and it is the publication for Los Angeles. I like it for name recognition, and that's why I do it, because I have a lot of retail clients, a lot of manufacturers. It's our market. We do banners, half-page ads generally. I took the whole back page of the MAGIC edition this year, and there was a picture of a Formula One racecar driver with my name superimposed on the helmet. It's a great ad, kind of funny. A lot of people came up to me at MAGIC and said something to me about it—was that really you? So I know it works. It's good to be in the California Apparel News.”

Fiber & Yarn Products, Inc.
Brad Seese | Product Development and Brand Manager
“It is always hard to know which PR attempts have the most impact, but we at F&YP are convinced that our advertising on ApparelNews.net has played a major role. We have seen a 34% increase in unique visitors, a 24% increase in number of visits, a 25% increase in pages viewed, and a 56% increase in site hits. What makes these statistics truly overwhelming is that they represent the most website attention we have ever seen beyond any margin of error.”

Malibu Dream Girl
Juliet Baurley | Marketing and Graphics Manager
“I've been with the company since April, so I'm relatively new. But my predecessor was adamant about advertising in California Apparel News Waterwear, so I'm coming to it with the knowledge that it has done well for us in the past. We've run several ads since I've been here, and it's been great for us. We advertise around the shows. We'll pick one of our trendiest swimsuits, what we think will be a bestseller, and put that in the ad, along with information about where we will be at the show and our booth number. I went to the Miami Swim Show and I was trying to gauge where people had heard about us. We had people who came in who were using Waterwear as a guide to the show. We feel that so many eyes are viewing it, we get a broad spectrum of people in the industry seeing our product. Since I came in, we've been cutting back on our advertising budget due to the economy. I think a lot of companies are doing that. But Waterwear is one of the publications we've held onto, even in tough economic times.”

MFG.com
Tony Forcucci | Global Director, Textiles & Apparel Sourcing Platform
“Buyers come to MFG.com to source production—we're the Match.com for manufacturers. We're not a brand or a retailer, so why would we advertise with ApparelNews.net? The reason is, our customers are many of their readers. We did ten-week advertising stints with the California Apparel News last year and this year again. We do banner ads that click straight into our textiles site. We've also done a newsletter about three topics we wanted to feature, and I personally wrote three sponsored blogs, one a month, on the ApparelNews site—something different all the time. We received about 100,000 hits, and that's 100,000 who saw MFG.com. I choose to spend money with ApparelNews.net. People in the industry are seeing MFG.com, and that is our objective.”

1 Sol Swim
David Shalom | CEO/CFO
“California Apparel News Waterwear—that's the apparel publication to be mentioned in on the West Coast. After we place an ad or receive editorial, we get a lot of inquiries. People call to follow up, we get a lot of contacts. These days, advertising and promotional budgets are very tight. It's been great to work with our sales representative about how best to spend that money and try to put that budget to best use.”