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FREECITYsupershopsupermat

Hollywood has the reputation of being a tough neighborhood. Nina Garduno wants to see if her latest venture can be the catalyst for a more utopian version of her town.
 
On Sept. 7, she held the grand-opening party for the 3,000-square-foot FREECITYsupershopsupermat store at 1139 N. Highland Ave., near the intersection of Highland and Santa Monica Boulevard.
 

Fashion’s Night Out is almost here... You would have to be living in your own little fashion bubble to not be aware of the global shopping extravaganza. But we know that you know because you’re “in the know.” Sooooo, now the trick is knowing where to go and what time to be there. 

We've seen fashion designers put their imprint on everything from fluffy furniture pillows to tea towels.

Now, fashion will stick to you in a collaboration between New York designer Cynthia Rowley and Band-Aid brand adhesive bandages. Rowley has designed a number of prints that are being used for "Dress-Up" bandages being sold in a limited-edition collection available in 14 designs.

New Era cap made for the debut of The Hundreds' New York boutique.

After opening boutiques in Los Angeles and San Francisco, prominent California streetwear brand The Hundreds vowed to take on the Big Apple. On Sept. 3, it debuted a boutique on 96 Grand in New York City’s SoHo district.
 

Exterior of newly remodeled South Coast Plaza Dior

Store remodels are cause for celebration for most retailers. But when iconic fashion house Dior debuted the remodel of its South Coast Plaza store Sept. 1, it was an event.
 

The Paskowitz Family - The Stuff Movies are Made Of

Jonathan Paskowitz is no stranger to Hollywood and celebrity hype. He was the surf/stunt consultant on Blue Crush (which, for better or worse, sent tons of newbies into the waves in search of the stoke) and has taught rockstars, hipsters and editors (i.e., Vogue's Hamish Bowles) how to surf. He even appeared in the pages of Vogue this year when he helped teach starlet Blake Lively to surf.

Not quite socks, but not quite shoes, Gypsyz are a hybrid of cozy cotton knit socks with rubber soles. The unisex footwear was inspired by South American handmade booties and comes from the same makers of Gypsy05 clothing. The Los Angeles-based clothing line is known for its unique dying techniques that resemble tie-dye, marbled and ombre effects with a California-casual style of summery dresses, drapey cut sweaters and upscale sweats.

It’s probably the most artificially-intelligent, super-smart a notebook can get without a battery. The Fashionary sketchbook is both a blank-paper sketchpad and a reference guide full of technical garmento definitions and construction details.

Designers get to hold onto that romantic experience of hand-sketching in a notebook at the neighborhood coffee shop and be technically on point down to the seams and stitch specifications as if using a CAD program.

Class trade show founder Jason Bates

Business and a lot of partying once was the credo of many fashion trade shows.

Lo Bosworth, one of the main personalities on "The Hills"

Shopping is becoming a competitive game when it comes to who can offer the most for "Fashion's Night Out."

Yes, the Beverly Hills stores will probably win with their huge Ferris wheel on Rodeo Drive, available for a free ride to anyone who produces a shopping receipt during the Sept. 10 event.  But the people at Fashion Island in Newport Beach, Calif., have a few things up their sleeves too.