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The Paskowitz Family - The Stuff Movies are Made Of

Jonathan Paskowitz is no stranger to Hollywood and celebrity hype. He was the surf/stunt consultant on Blue Crush (which, for better or worse, sent tons of newbies into the waves in search of the stoke) and has taught rockstars, hipsters and editors (ie: Vogue's Hamish Bowles) how to surf. He even appeared in the pages of Vogue this year when he helped teach starlet Blake Lively to surf.

Not quite socks, but not quite shoes, Gypsyz are a hybrid of cozy cotton knit socks with rubber soles. The unisex footwear was inspired by South American hand-made booties and comes from the same makers of Gypsy05 clothing. The Los Angeles-based clothing line is known for its unique dying techniques that resemble tie-dye, marbled and ombre effects with a California casual style of summery dresses, drapey cut sweaters and upscale sweats.

It’s probably the most artificially-intelligent, super-smart a notebook can get without a battery. The Fashionary sketchbook is both a blank-paper sketchpad and a reference guide full of technical garmento definitions and construction details.

Designers get to hold onto that romantic experience of hand-sketching in a notebook at the neighborhood coffee shop and be technically on point down to the seams and stitch specifications as if using a CAD program.

Class Trade Show founder Jason Bates

Business and a lot of partying once was the credo of many fashion trade shows.

Lo Bosworth, one of the main personalities on "The Hills"

Shopping is becoming a competitive game when it comes to who can offer the most for "Fashion's Night Out."

Yes, the Beverly Hills stores will probably win with their huge Ferris wheel on Rodeo Drive, available for a free ride to anyone who produces a shopping receipt during the Sept. 10 event.  But the people at Fashion Island in Newport Beach, Calif., have a few things up their sleeves too.

The Simply Stylist networking event will kick off its fourth annual edition on Oct. 13, during Los Angeles Fashion Week.

The Petersen Automotive Museum in Los Angeles has set the scene for so many fashion shows including Eduardo Lucero, Gen Art and the short-lived Rock Fashion Week. I recently dropped by the museum to check out a recent exhibition that pairs classic cars with the fashions of the times.

Nordstrom Glitz from the retailer's Newport Beach store

Retailing west of the 405 Freeway just got a lot more fabulous.
 
Nordstrom opened its first full-line store west of the 405 Freeway on Aug. 27 when it debuted its location at the Santa Monica Place shopping center. The center opened Aug. 6 and offers stores such as Bloomingdale’s, Kitson and Barney’s Co-op.
 

STAY GOLD: Steve Valentine, pictured left, and dance coach Robert Tristan take the Gold in Gay Games' Latin Dancing

Los Angeles design can make you a winner, just ask Steve Valentine and the guys of the L.A. Eclipse soccer team.
 

Tavik Swimwear - the dark horse swim line that came out of nowhere but has everyone talking  - is having a sale.

Mark your calendars: on August 28, make your way to the Spyder Surf Shop in Hermosa Beach between noon and 4 PM for 30 percent off Tavik swimwear and a tasty mimosa.

Run, do not walk to 65 Pier Avenue, Hermosa Beach.