Where fashion gets down to business
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Photo courtesy the Google Blog
There always seems to have been a separation between the logical realm of technology and the Web and the romantic, creative nature of the fashion world, but with the proliferation of fashion online—from style blogs to social networks—it’s beginnging to bridge the gap between geek and chic.
Google is taking the next step in tech-fashion with the debut of a designer line featuring pieces inspired by the search engine giant.
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S&G owners Gita Salem, left, and Sequoia Emmanuelle at their new L.A. boutique
Even in an uncertain economy, entrepreneurs are still opening shops. One of the latest is designer fashion brand S & G by Sequoia & Gita. On Feb. 4, it held a debut party for its boutique/showroom
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Jedidiah documents its trip to Bangladesh with Surfing The Nations in the short film “Gum for My Boat.” Video via Jedidiahusa.com
As far as primo surfing destinations go, Bangladesh’s mediocre shores next to India aren’t one of them. But that doesn’t stop the locals from forming a surf club.
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From left: Photos by Jason Merritt/Getty Images, Kevin Winter/Getty Images, and Kevork Djansezian/Getty Images
Lady Gaga followers were buzzing on what the reigning diva of both song and outlandish style would wear to the 2010 Grammy Awards, held last night at the Staples Center in downtown Los Angeles.
The singer went with custom designs by Giorgio Armani—the venerable designer went fashion forward and beyond with Lady Gaga’s futuristic outfit choices.

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It's a really big hat. Made of chocolate.
It’s like a “Project Runway” challenge with no thoughtful supervision from Tim Gunn.
To celebrate the opening of a new theme park in Beijing, organizers of the World Chocolate Wonderland hosted a fashion show featuring chocolate hats, wigs (eww) and, as near as I can tell, a full gladiator ensemble.
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Boulmiche's new Beverly Hills location
Women's boutique Boulmiche helped set luxury trends for more than 35 years in Beverly Hills, Calif. It also gained cachet as the location of a snooty boutique in 1990 film Pretty Woman. In 2010 Boulmiche will move from its perch on the corner of Santa Monica Boulevard and Rodeo Drive to 325 N. Beverly Blvd., also in Beverly Hills.
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Only American Apparel could launch its latest model search with an, er, straight face. The company, which is known as much for its cheap and fashionable basics as its racy image, is on the search for the best butt in the world. Two lucky winners of the search will be the new "face" of American Apparel's intimates and briefs lines. How cheeky!
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