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Posted: December 14, 2010
by Connie Cho

Google Makes Fashion Projections

Fashion Show with Google from Robbin Waldemar on Vimeo.

Remember that part in the film “Clueless” where Cher picks out her school clothes by using the computer to avoid any mismatched mishaps?

Fast forward to the future, Google Japan has launched the closest thing to that with a new Image Search function that allows you to “sort by color” and “similar images.”

Tokyo–based advertising firm Wieden + Kennedy Tokyo and director Kosai Sekine created the adorable 30-second TV spot for the launch. The commerical features four fashionistas testing out the search and throwing a virtual fashion show with the projected imagery.

How would I look in that? Just click to try it on.

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