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American Rag's website will debut a make over in June.

It’s a season of website relaunches. A handful of high profile Los Angeles fashion boutiques are in various stages of revamping their ecommerce sites. The new sites for American Rag Cie, Madison and Satine will focus on blogs, social media and improved graphics and visuals.

American Rag’s AmRag.com will relaunch in June, according to Mike Flynn, the veteran retailer’s website manager. He called the site’s revamp a “slight” make over, which will mean higher quality pictures for one thing. For all you tech geeks out there, it will also mean the website’s dropping of the Adobe Flash program. It will be replaced by Javascript which will allow more mobile phone commerce on the website.

American Rag founder Mark Werts claimed the AmRag website is growing by leaps and bounds. In the tech obsessed Japanese market, sales for American Rag’s Japanese ecommerce store ranks second out of its fleet of 18 physical stores in the Land of the Rising Sun.

Madison relaunched its MadisonLosAngeles.com website today. The site will feature blogs, personal shopping page with live chat and a picks page from the boutique chain’s buyers, according to boutique founder Mark Goldstein.

Satine’s website revamp debuted in early May. Satine owner Jeannie Lee intended Satineboutique.com to look like a magazine. She hired fashion journalist Indigo Clarke as the site’s online editorial director in April. The site will feature blogs, interviews with fashion and entertainment figures and superior pictures of Satine merchandise.

“It’s important to give the online shopper our point of view,” Lee said of the editorial content. “It lets our customers know what we’re thinking, trends we want to highlight, it gives them a reason to come.”

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