CaliforniaApparelNews.net

NEW YORK—The Project Trade Show got off to a positive start on July 17 with exhibitors making face time with a number of specialty boutiques and retailers. Project, which features contemporary menswear labels as well as denim brands and men's footwear, returned to New York's SoHo neighborhood at a two-floor loft space on Mercer Street.

The show also featured live, real-time initiatives for the Spring/Summer 2012 show, including Made by Project featuring artisans creating products onsite, live blogging from a select group of lifestyle and style bloggers, and the Spotlight Photo Studio and Lounge for live photo shoots and styling.

Here is a look at Project in pictures:

Updated pocket detailing from True Religion

Lightweight footwear by Tsubo based in Northern California

Boardshorts by SoCal-based Copy

Splashes of color from Orange County-based Ambsn

Bloggers getting it done

Mustard color-blocked tank by Fremont

Live photo shoots courtesy of the Spotlight Photo Studio

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