Posted: February 21, 2012

Cheryl Koo's Hustle

A woman's look from The Other by Cheryl Koo.

Finding shelf space in high profile boutiques is hard for emerging designers. But Cheryl Koo did just that.

It started when Koo was introduced to the owners of high profile boutique Traffic in Los Angeles’ Beverly Center through a mutual friend. Koo followed up by showing her avant garde line The Other by Cheryl Koo to Sara Dovan, Traffic’s co-owner. Dovan liked what she saw. On Feb. 20, Traffic became the exclusive place to buy the Spring season for the L.A.-based line.

Just a little more proof that success is all about the hustle.

Some looks from The Other by Cheryl Koo:

Like what you just read? Click here to Subscribe and Save!



COMMENTS (0)
Add a Comment
Name:

Comment title:

Email:

Comment:





 Fashion icon to bequeath trove to Salem museum (The Boston Globe)Fashion icon to bequeath trove to Salem museum (The Boston Globe)
 Fashion is forever. (Photo by Bruce Weber)