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It's a really big hat. Made of chocolate.

It’s like a “Project Runway” challenge with no thoughtful supervision from Tim Gunn.

To celebrate the opening of a new theme park in Beijing, organizers of the World Chocolate Wonderland hosted a fashion show featuring chocolate hats, wigs (eww) and, as near as I can tell, a full gladiator ensemble.

According to the Christian Science Monitor, which was on hand to tour the new park, the exhibition is designed to encourage chocolate consumption in China, where people consume far, far less chocolate (a few ounces per year) than Americans, who apparently eat an annual average of 10 pounds each.

Among the chocolate items on display: replicas of Ming dynasty ceramics, those famous Terra Cotta Warriors and the Great Wall. And Louis Vuitton purses.

No word on what’s for sale in the gift shop.

Yup. Chocolate.