Posted: February 23, 2010

Getting Wild With Spirit Hoods

 It’s no secret that fashion is hearing the call of the wild....

 

WILD AT HEART: Spirit Hoods are the latest hipster take on animal-inspired accessories, photo courtesy of Spirit Hoods

Just take a look at Topshop Unique’s Fall 2010 runway presentation. The thought conjures up images of the great outdoors in a “Where the Wild Things Are” sort of way. And for Spirit Hoods, it’s all about creating a product that expresses your inner “wild nature.”

Founded by best friends Alexander Mendeluk, Marley Marotta and Chase Hamilton, the collection launched at the Pooltradeshow in Las Vegas last week. Mendeluk said creating the collection was a natural evolution from experimenting with some faux fur. One thing led to another, and after crafting them for friends and family, Spirit Hoods took on a life of its own.

“We are expressing our inner sense of fun, and we hope that people will respond,” Mendeluk said. The line has already been picked up by high-end boutiques in Los Angeles, New York and Japan and was featured in WildFox Couture’s Fall 2010 lookbook.

It’s sexy and playful, but the line has a serious side. When a hood is purchased from the Product Blue line, a portion of proceeds is donated to nonprofits that specialize in helping endangered animals.

 

Taking a walk on the wild side.....

Photographer Ashley Haber and co-founder/designer Alexander Mendeluk aka "Squirrely" at the Pooltradeshow.

Can they be any cuter?!!, photo courtesy of Spirit Hoods

Life of the party. Enough said.



COMMENTS (3)
Posted: by Frances Harder
Sunday, February 28, 2010
Grrrrrrugle
Hi Jayne, Taken from my own Fashion For Profit blog, which I wrote two years ago! Fashion Fur “Faux” Par Not since we were all exposed to those low riding, and often too much belly reveling hip hugging, crack exposing pants, have I felt such a strong distain of a fashion trend. Well, maybe the “Juice” across the butt is another. But this year’s real fur around the collar jackets, or is it faux fur? Either, or, is an out dated statement of a very distasteful and tacky trend. Sadly, from my own and many others point of view, real fur this year has returned in a big way on catwalks and many designer collections, from Prada and other European luxury goods designers and indeed certain US designers. But, as a south west coast resident, real fur is thankfully considered unnecessary as a means of warmth and politically incorrect by Hollywood and other Californians’ who tend to have a reputation as being more socially sensitive. Until this season’s invasion around the necks of all and sundry from the LA fashion district, through international airports and malls, is has been difficult to escape this ugly trend. When I look at these fur “things” around these fashion trend seekers necks, I seem to hear cries of pain from dogs or wolves, and see their haunting eyes of pain. Or, I find myself looking very carefully to see if in fact it is a cleaver faux imitation. Either one, is in my opinion a statement of embracing an out dated fashion trend of wearing fur as a trim, or as clothing. Additionally, while on this subject, I have always felt animal prints where an odd choice of what is really a depiction of animal fur, or reptile skin and therefore a strange blasé endorsement of cruelty. But, I do wear leather so who am I to criticize! But as a fashion “expert” it maybe acceptable for me to say I am so over seeing those jackets with the real dog fur collars, or the very realistic synthetic fur collars. My strong reaction may have stemmed from last years animal rights exposé of major US chain stores who had purchased fur collared jackets from a Chinese vendor of what they had been informed were synthetic fur collars, but which, unfortunately turned out to be real fur. It was to the retails dismay, and many others that these fur trimmed jackets were discovered to be made from real animals’ fur! The Chinese had substituted and lied about the fact the fur was real and not synthetic fur they used for these collars. They had in fact used dog fur factories to breed and kill, and produce for this season’s buyers. As we are aware, the Chinese are on the whole not famous for their kindness to animals. So, this reveluation should have come as no surprise, but to us dog/animal loving people it was very disturbing. Looking on the bright side, summer is on its way and those distastefully fur trimmed jackets, a symbol of the socially blind trend seekers of fashion, born out of both ignorance and cruelty will be hung up and hopefully stay hung up! Next season’s trend setters are at this time busy creating new styles to entice and to create a demand. The fashion industry must constantly create a demand for new trends, or there will be no new sales or no profits next season. The industry is after all about making money and about creating a “Fashion For Profit.”

Posted: by Jules
Monday, February 14, 2011
Discount Spirithoods at 35% off
http://tribespirithoods.wordpress.com/ Spirithoods Wolf, Husky, Black Wolf, Panda, Brown Bear, Polar Bear are 35% off regular price!

Posted: by Jules
Monday, February 14, 2011
Discount Spirithoods at 35% off
http://tribespirithoods.wordpress.com/ Spirithoods Wolf, Husky, Black Wolf, Panda, Brown Bear, Polar Bear are 35% off regular price!

Add a Comment
Name:

Comment title:

Email:

Comment:





University of Cambridge says fashion is elitist
This just in from Cambridge: fashion is elitist. (Photo via The Telegraph)