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N. Jayne Seward
N. Jayne Seward is the fashion editor for California Apparel News. She produces and styles the fashion shoots and covers trends, events and fashion weeks in Los Angeles, New York and Miami. The job has also taken her beyond borders to Australia, Brazil and France to cover international fashion events. As a freelance stylist, her work has been featured in magazines such as Surface, Ocean Drive, Raygun and 944. She is a member of the Motion Picture Costumers Union and has worked on projects as varied as "Charlie's Angels: Full Throttle," Ringling Brothers Circus, "Days of Our Lives" and Pepsi. Living by the motto "fashion is drama," she channels a cinematic flair into fashion

L.A. Fashion Week continues to evolve and change. This season there are a variety of parties, independent designer presentations and a few organized fashion weeks. Downtown will be a busy place as designers gear up for Fashion Week and Market.
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It’s no secret that fashion is hearing the call of the wild....

WILD AT HEART: Spirit Hoods are the latest hipster take on animal-inspired accessories, photo courtesy of Spirit Hoods
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William Rast Fall 2010, photo courtesy of Imaxtree/Elle.com
New York Fashion Week overlapped the trade shows in Las Vegas this season, but designers such as William Rast found ways to make the timing conflict work for them. Sales reps and retailers gathered at the William Rast booth at the Project Global Trade Show to view the brand's runway show, which was streamed live from New York.
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"Nicky" Hyo Sun An, MFA Fashion Design, photos: Frazer Harrison/Getty Images for Mercedes-Benz
Academy of Art University debuted the collections of recent graduates on the runway during Mercedes-Benz Fashion Week in New York. Innovation is key for the San Francisco-based design school, which has been premiering graduate collections at New York Fashion Week since 2005.
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Classic outdoor themes are an ongoing trend in fashion, but to keep the look fresh - it’s all in the mix. Just ask Scott Sternberg, whose Fall 2010 Band of Outsiders collection was a mash up of inspiration channeled from REI, Joan Didion and Woody Allen circa 1972.
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It’s an ongoing question, but lately the future of fashion weeks appears to be tied to technology. With the advent of Twitter, Facebook, live streamed videos and 3-D avatars, it has become quite clear. And during New York Fashion Week, legendary fashion photographer Nick Knight will push the paradigm shift.
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Paul Rodriguez, aka P-Rod, wearing his new eponymous collection for Nike SB.
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