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N. Jayne Seward
N. Jayne Seward is the fashion editor for California Apparel News. She produces and styles the fashion shoots and covers trends, events and fashion weeks in Los Angeles, New York and Miami. The job has also taken her beyond borders to Australia, Brazil and France to cover international fashion events. As a freelance stylist, her work has been featured in magazines such as Surface, Ocean Drive, Raygun and 944. She is a member of the Motion Picture Costumers Union and has worked on projects as varied as "Charlie's Angels: Full Throttle," Ringling Brothers Circus, "Days of Our Lives" and Pepsi. Living by the motto "fashion is drama," she channels a cinematic flair into fashion

Billabong celebrated the launch of its Fall 2012 collections in true surfer style. From Jan. 31 to Feb. 3 the company showcased its stable of brands beachside at the Surf and Sand Hotel in Laguna Beach. The mega-company’s trade show event, titled The Roadside Attraction, was created for marketing and sales - and there was plenty of time for some after hours fun. !--[if>
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What to do in Vegas during the upcoming trade show season? Top of the list is AG Adriano Goldschmied’s private event with Foster the People. Yeah, you heard right. The premium denim label has asked the GRAMMY®-Award nominated band to host its third annual music event to kick-off its presence at the Project trade show. !--[if> ![endif]--> !--[if> ![endif]--> !--[if>
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"Alice in Wonderland" costumes by Colleen Atwood won the Oscar in 2011, photos courtesy of FIDM
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It's the holidays and my inbox has been filling up with a slew of cards. Today, the best Christmas card EVER....has arrived. Holiday wishes with some SoCal humor from those Riviera Club boys - Derek, Greg and Joe - the trio behind the uber cool Santa Monica-based lifestyle brand. Click and enjoy. Happy Holidays!!
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If you need a shopping fix this weekend, head over to the holiday edition of A Current Affair: Pop Up Vintage Marketplace. Held three times a year, the two-day pop-up has quickly become the premier stop for vintage shopping in Los Angeles. The event will take place Dec. 3 and 4 in the Penthouse of the Cooper Design Space.
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Tel Aviv Fashion Week celebrated its inaugural edition with a three-day event showcasing the country’s rich culture and design talent.
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Honorary designer Roberto Cavalli showed his support for the Israeli fashion community by presenting his Spring 2012 collection on the event’s opening night to overwhelming reception.
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Jessica Alba sparkles in Swarovski.
Jessica Alba and Swarovski Elements are celebrating the holidays with plenty of sparkle. The actress hosted a private dinner last night to fête Swarovski Elements’ and Rodeo Drive’s first holiday celebration.
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LA’s art and fashion set turned out in full force to celebrate the opening of Hedi Slimane’s “California Song” at the Museum of Contemporary Art. Kirsten Dunst and Tilda Swinton are just a couple of the artsy celebs who made an appearance to fête the landmark occasion.
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Gen Art and the Andaz West Hollywood celebrated LA’s 2011 “Fresh Faces in Fashion” designers with a live photo shoot and party last last night.Gen Art members and the fashion set turned out to fête this season’s honorees and get a behind-the-scenes look at the making of a photo shoot.
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