N. Jayne Seward

N. Jayne Seward is the fashion editor for California Apparel News. She produces and styles the fashion shoots and covers trends, events and fashion weeks in Los Angeles, New York and Miami. The job has also taken her beyond borders to Australia, Brazil and France to cover international fashion events. As a freelance stylist, her work has been featured in magazines such as Surface, Ocean Drive, Raygun and 944. She is a member of the Motion Picture Costumers Union and has worked on projects as varied as "Charlie's Angels: Full Throttle," Ringling Brothers Circus, "Days of Our Lives" and Pepsi. Living by the motto "fashion is drama," she channels a cinematic flair into fashion


Posted: March 16, 2010
by N. Jayne Seward

Show and Sell: Fashion Week in Downtown

 

L.A. Fashion Week continues to evolve and change. This season there are a variety of parties, independent designer presentations and a few organized fashion weeks. Downtown will be a busy place as designers gear up for Fashion Week and Market.

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Posted: February 23, 2010
by N. Jayne Seward

Getting Wild With Spirit Hoods

 It’s no secret that fashion is hearing the call of the wild....

 

WILD AT HEART: Spirit Hoods are the latest hipster take on animal-inspired accessories, photo courtesy of Spirit Hoods

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Posted: by Frances Harder
Sunday, February 28, 2010
Grrrrrrugle
Hi Jayne, Taken from my own Fashion For Profit blog, which I wrote two years ago! Fashion Fur “Faux” Par Not since we were all exposed to those low riding, and often too much belly reveling hip hugging, crack exposing pants, have I felt such a strong distain of a fashion trend. Well, maybe the “Juice” across the butt is another. But this year’s real fur around the collar jackets, or is it faux fur? Either, or, is an out dated statement of a very distasteful and tacky trend. Sadly, from my own and many others point of view, real fur this year has returned in a big way on catwalks and many designer collections, from Prada and other European luxury goods designers and indeed certain US designers. But, as a south west coast resident, real fur is thankfully considered unnecessary as a means of warmth and politically incorrect by Hollywood and other Californians’ who tend to have a reputation as being more socially sensitive. Until this season’s invasion around the necks of all and sundry from the LA fashion district, through international airports and malls, is has been difficult to escape this ugly trend. When I look at these fur “things” around these fashion trend seekers necks, I seem to hear cries of pain from dogs or wolves, and see their haunting eyes of pain. Or, I find myself looking very carefully to see if in fact it is a cleaver faux imitation. Either one, is in my opinion a statement of embracing an out dated fashion trend of wearing fur as a trim, or as clothing. Additionally, while on this subject, I have always felt animal prints where an odd choice of what is really a depiction of animal fur, or reptile skin and therefore a strange blasé endorsement of cruelty. But, I do wear leather so who am I to criticize! But as a fashion “expert” it maybe acceptable for me to say I am so over seeing those jackets with the real dog fur collars, or the very realistic synthetic fur collars. My strong reaction may have stemmed from last years animal rights exposé of major US chain stores who had purchased fur collared jackets from a Chinese vendor of what they had been informed were synthetic fur collars, but which, unfortunately turned out to be real fur. It was to the retails dismay, and many others that these fur trimmed jackets were discovered to be made from real animals’ fur! The Chinese had substituted and lied about the fact the fur was real and not synthetic fur they used for these collars. They had in fact used dog fur factories to breed and kill, and produce for this season’s buyers. As we are aware, the Chinese are on the whole not famous for their kindness to animals. So, this reveluation should have come as no surprise, but to us dog/animal loving people it was very disturbing. Looking on the bright side, summer is on its way and those distastefully fur trimmed jackets, a symbol of the socially blind trend seekers of fashion, born out of both ignorance and cruelty will be hung up and hopefully stay hung up! Next season’s trend setters are at this time busy creating new styles to entice and to create a demand. The fashion industry must constantly create a demand for new trends, or there will be no new sales or no profits next season. The industry is after all about making money and about creating a “Fashion For Profit.”

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Posted: February 19, 2010
by N. Jayne Seward

William Rast Brings the Runway to Project

 

William Rast Fall 2010, photo courtesy of Imaxtree/Elle.com

New York Fashion Week overlapped the trade shows in Las Vegas this season, but designers such as William Rast found ways to make the timing conflict work for them. Sales reps and retailers gathered at the William Rast booth at the Project Global Trade Show to view the brand's runway show, which was streamed live from New York.

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Posted: February 18, 2010
by N. Jayne Seward

Academy of Art University - Innovation Is Key

"Nicky" Hyo Sun An, MFA Fashion Design, photos: Frazer Harrison/Getty Images for Mercedes-Benz

Academy of Art University debuted the collections of recent graduates on the runway during Mercedes-Benz Fashion Week in New York. Innovation is key for the San Francisco-based design school, which has been premiering graduate collections at New York Fashion Week since 2005.

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Posted: February 17, 2010
by N. Jayne Seward

Band of Outsiders Channels the Great Outdoors

 

Classic outdoor themes are an ongoing trend in fashion, but to keep the look fresh - it’s all in the mix. Just ask Scott Sternberg, whose Fall 2010 Band of Outsiders collection was a mash up of inspiration channeled from REI, Joan Didion and Woody Allen circa 1972.

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Posted: February 11, 2010
by N. Jayne Seward

The Future of Fashion Weeks

It’s an ongoing question, but lately the future of fashion weeks appears to be tied to technology. With the advent of Twitter, Facebook, live streamed videos and 3-D avatars, it has become quite clear. And during New York Fashion Week, legendary fashion photographer Nick Knight will push the paradigm shift.

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Posted: February 02, 2010
by N. Jayne Seward

L.A. Designers Set for New York Fashion Week

Monique Lhuillier Spring 2010, photography by Dan & Corina Lecca

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Posted: January 19, 2010
by N. Jayne Seward

Designer X Denim: The New Frontier

Jean-Paul Gaultier X Levi's, photo courtesy of L'Officiel Hommes/Denimology.com

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Posted: January 12, 2010
by N. Jayne Seward

P-Rod for Nike SB Debuts at Agenda

 

Paul Rodriguez, aka P-Rod, wearing his new eponymous collection for Nike SB.

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Posted: January 11, 2010
by N. Jayne Seward

Art, Fashion and Culture Converge at Agenda

 

 The RVCA Artist Network showcased the many artsy poses of Erin Wasson. 

 

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