Where fashion gets down to business
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Deidre Crawford
Deidre Crawford is manufacturing editor for California Apparel News.
She covers apparel manufacturing, manufacturing technology, denim,
swimwear and the surf/skate industry. She has written about fashion,
design, arts and entertainment for KPCC, LA Weekly, KCRW, KQED and Foam
magazine. Prior to the 2010 World Cup, Deidre reported on business,
tourism and South Africa's apparel industry for The Cape Times newspaper
while completing her thesis on Cape Town's burgeoning fashion scene.
She earned her master's degree from University of Southern California's
Annenberg School for Journalism. A Seattle native in love with Los
Angeles, she lives for the beach, the cinema and the runway.

3MG's Murs, Eligh and Scarub and a whole lot of cell phones.
Hip-hop legends Murs, Eligh and Scarub kicked off LACMA’s Through the Mic series last night. Murs worked with the museum to create the new concert series, which explores contemporary Los Angeles hip hop and takes place the third Thursday of every month, in front of the museum’s famed Urban Light sculpture.
The sold-out show injected the museum with two hours of spirited fun and a lively sense of style.
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InStyle Fashion Director Hal Rubenstein discusses Liz Hurley's 1994 Versace safety-pin dress with Los Angeles Times Fashion Critic Booth Moore.
The launch of Liz Hurley’s career wasn’t a film, it was her infamous safety-pin dress designed by Versace, which she wore to the premiere of then-boyfriend Hugh Grant’s “Four Weddings and A Funeral,” according to Hal Rubenstein, fashion director of InStyle magazine.
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Just when you thought Patagonia couldn’t become more eco-friendly, the label known for environmental activism launched a new line of salmon – as in jerky.
The company decided to tackle unsustainable fish-farming practices by embracing a new model of harvesting salmon that uses traditional First Nations fishing methods that won’t deplete stocks or impact endangered runs, and provides jobs for locals living near the Skeena River Watershed in British Columbia.
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When designer Christa Halby was working in business development to promote investment opportunities in foreign countries, she knew that she wanted to do more to help people.
“After having spent years working in developing countries around the world, I wanted to find a way to work with the local people and help provide them with opportunities to make a living and achieve a sense of economic independence,” she said.
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Photo courtesy of streetpianos.com
For those who aren’t making the migration to Coachella and who are looking for some music a little closer to home, LA Chamber Orchestra is kicking off its musical public art installation “Play me, I'm Yours” today.
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Button and Bows owners Karen Marley and Monique Aquino opened their store after finding success selling consigned goods online.
Buttons and Bows is the latest addition to L.A.'s downtown fashion scene. Karen Marley (daughter of reggae legend Bob Marley) and fashion blogger Monique Aquino opened their boutique in the SB Main Building at 7th and Main Thursday night, with a DJ’d cocktail party.
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Chinese Laundry has taken the plunge into denim, launching a new collection of denim dresses, skirts, jeans and jackets for fall.
Known for its affordable footwear, this is the label’s first foray into clothing, which was showcased at Eden in Hollywood on April 3.
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Ariella Seltzer and Christina Ingalls worked together to design a “Crystal Moon” costume for the Night portion of the Otis fashion show.
Graduating fashion students from Otis College of Art and Design have been busy preparing for their final year-end project – completing construction of a garment from start to finish under the guidance of Otis faculty and a professional design mentor.
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From Hollywood to Downtown, LA Fashion Week has been showcasing the city’s best emerging and known designers, with creations ranging from Romantic to punk rock.
The eco-friendly fashion line Nuvula showed at ACE Gallery, channeling artists Gustav Klimt and Toulouse Lautrec and the brand’s twist on La Belle Epoque and Bauhaus, complete with a live performance of “Roxanne.”

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Just when retailers thought they had their hands full with the abundance of social media tools already on the market, along comes gamification.
No longer just the realm of 20-something males, gaming has increased in both retail and female audiences. According to a recent Mashable article, “66% of tablet owners play social games daily, and 46% of tablet gamers are women,” and “the largest group of social gamers is women between the ages of 35 and 44.”
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