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Rendering of MAGIC's 4,000-square-foot skate ramp.

Since Action Sports Retailer Trade Expo called it quits last year, the race to pick up ASR’s position as the dominant activewear market has been gaining steam.

The Agenda Trade Show has lead the pack as the go-to-trade event for skate, surf, snow and fashion on the West Coast. At its upcoming run in August 3-4 in Huntington Beach, it expects more than 5,000 buyers.

His website home page is an artsy shot of a cigarette’s slow burn. It’s rumored that he and Erin Wasson are an item. In a leather jacket and slim black pants, Gravis team rider Dylan Rieder appears to be the hot yet introspective lead singer of the latest critic’s-darling indie rock band, rather than what most people expect from a sponsored skateboarder.

Skaters didn't look like this when I was in high school. A photo of Dylan Rieder, courtesy of Gravis