CaliforniaApparelNews.net

The marketing mavens at American Apparel, that Los Angeles company known for its blank T-shirts and eye-catching print ads, have come up with six new colors for the company's line of nail polish launched not that long ago.

Making millions of T-shirts, rompers, jeans, shiny swimwear and mesh leotards makes for millions and millions of scraps of fabric that usually end up in landfills. Today, on Earth Day, American Apparel announced Creative Reuse, a program that finds new uses for leftover fabric scraps.

American Apparel's store on Los Angeles' Melrose Avenue

On March 25, basics manufacturer and retailer American Apparel Inc. reported good business for its 2009 fourth quarter. 

Only American Apparel could launch its latest model search with an, er, straight face. The company, which is known as much for its cheap and fashionable basics as its racy image, is on the search for the best butt in the world. Two lucky winners of the search will be the new "face" of American Apparel's intimates and briefs lines. How cheeky!

The American Apparel Producers' Network will host a seminar called “Web 3.0 and Social Media for the B2B Textile/Apparel Supply Chain” during the Sept. 30–Oct. 2 run of Los Angeles International Textile Show and Material World West & Technology Solutions.