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Philip Treacy demonstrates how to make a hat at the Academy of Art University, photo by Randy Brooke

NEW YORK—ENKNYC kicked off the menswear Spring/Summer 2012 season on July 17 and returned to the expansive The Tunnel space in New York's Chelsea neighborhood.

Organizer ENK International housed four shows in The Tunnel venue—Designers' Collective featuring contemporary menswear collections, Blue highlighting denim pieces, Tmrw showcasing new design talent, and Clean featuring personal grooming products and accessories.

Odyn Vovk AW-11 commercial from Jon Ryan on Vimeo.

Lookbooks are great. They allow brands to tell a little bit of their story and reference their inspirations for the season. They give buyers an idea of how a line could be merchandised for maximum cuteness. But what if your line isn't necessarily cut out to be posed on perky models? What then?

ENK New York at The Tunnel 

NEW YORK--The menswear market has kicked off the latest round of New York trade shows, including ENK New York at The Tunnel in Chelsea and MRket at the Javits Center in Midtown.

Both events include several shows-within-shows. At ENK, there are contemporary brands showing at the Designers Collective, premium-denim brands showing at Blue, accessories and men's grooming products at Clean, and newly launched labels at Tomorrow.