CaliforniaApparelNews.net

From high heels to rock n’ roll bands and photo shoots, Fashion’s Night Out in LA was a fashionable affair.  

The Smashbox photo booth at Ron Herman at Fred Segal, photo by Diana Koenigsberg and courtesy of Smashbox Studios.

Good news for fashion forward, outdoors-loving Angelenos who are looking to keep up on their shopping and style sourcing without sacrificing too much time out of the sun. A few popular apparel brands are hyping new summer collections via promo tours that will be stopping by the Greater L.A. Area this month.

From left, Babakul's Sophie Wizmann and Kym Gold

Kym Gold designed one of California’s most popular jeans lines of the last decade, True Religion. Her next fashion venture, Babakul, provided a stylish alternative to the dominant premium denim looks of the past 10 years. Babakul is a women’s line which offers twill pants, knit jumpsuits and cashmere sweaters, among other styles.

Customers overran the parking lot at Fred Segal and Ron Herman on Melrose. 

Stores in the West Hollywood side of Melrose Ave. turned their store windows, retail floors and patios into a stage to entertain the shoppers during Fashion’s Night Out.

Sign at Crooks & Castles' former Melrose Heights store

In 2008, the Melrose Heights section of Melrose Avenue seemed to be ready to take its place as one of top retail strips in Los Angeles. But the street’s fortunes changed drastically after the Wall Street meltdown of 2008.
 

Avedon's Reza Shekarchian, left, and Yasmine Farmanara

Veteran Los Angeles boutique Avedon held a party Dec. 15 to celebrate its stylish 2,700-square-foot store at 417 N. Canon Drive in Beverly Hills. Avedon owners Yasmine Farmanara and Reza Shekarchian moved their store from high-profile fashion street Robertson Boulevard in November. Shekarchian said he and his business partner have no interest in looking back to their fashionable old digs.