CaliforniaApparelNews.net

illia's Abbot Kinney boutique

Summer’s here, and retailers are opening stores.

On June 22, Los Angeles–based women’s brand illia opened its first boutique, located at 1638 Abbot Kinney Blvd. in Venice Beach. Despite a choppy economy, the time was right to open a boutique, said illia co-owner John Murrough. “Things are fine with wholesaling, and we thought, 'Let’s do it now before rents go up,'” Murrough said.