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FREECITYsupershopsupermat

Hollywood has the reputation of being a tough neighborhood. Nina Garduno wants to see if her latest venture can be the catalyst for a more utopian version of her town.
 
On Sept. 7, she held the grand-opening party for the 3,000-square-foot FREECITYsupershopsupermat store at 1139 N. Highland Ave., near the intersection of Highland and Santa Monica Boulevard.
 

James Perse's Hollywood store debuted the weekend of Aug. 14.

The gritty corner of North Highland Avenue and Santa Monica Boulevard in Los Angeles’ Hollywood section is just beginning to revitalize. However, high-quality basics and ready-to-wear label James Perse opened an 8,000-square-foot compound at 1128 N. Highland Ave. on the weekend of Aug. 14.