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Posted: December 16, 2009
by Andrew Asch

Avedon Says No to Robertson, Yes to Big Beverly Hills Store

Avedon's Reza Shekarchian, left, and Yasmine Farmanara

 

Veteran Los Angeles boutique Avedon held a party Dec. 15 to celebrate its stylish 2,700-square-foot store at 417 N. Canon Drive in Beverly Hills. Avedon owners Yasmine Farmanara and Reza Shekarchian moved their store from high-profile fashion street Robertson Boulevard in November. Shekarchian said he and his business partner have no interest in looking back to their fashionable old digs. 

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