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InStyle Fashion Director Hal Rubenstein discusses Liz Hurley's 1994 Versace safety-pin dress with Los Angeles Times Fashion Critic Booth Moore.

The launch of Liz Hurley’s career wasn’t a film, it was her infamous safety-pin dress designed by Versace, which she wore to the premiere of then-boyfriend Hugh Grant’s “Four Weddings and A Funeral,” according to Hal Rubenstein, fashion director of InStyle magazine.

Aaron Pai of Huntington Surf & Sport.

Huntington Surf & Sport swept the two biggest retail categories at the SIMA Image Awards Feb. 9 in Anaheim, Calif.

Wakeboarders took advantage of the wake pool at Surf Expo before being honored at the TransWorld Wake Awards.

Surf Expo kicked off today at Orlando’s Orange County Convention Center. Heavy-hitters Quiksilver, Hurley, Body Glove and many more were there to promote all things surf, skate and water-related.

Kanye West, Rolling Stones' Ron Wood and GN'R's DJ Ashba Join Fashion’s Growing List of Entrepreneurial Tastemakers

The extensive list of music artists turned fashion designers is growing, with a number of pop stars recently collaborating with design houses or announcing plans to soon be featured on racks alongside established designers like Madonna, Gwen Stefani and Sean "Diddy" Combs.

Hurley and Incubus frontman Brandon Boyd have launched an exclusive art-inspired T-shirt collection to benefit H.O.P.E. (Helping Other People Everywhere). The fashion, art and surf communities gathered last night to celebrate the launch at the Sea-thos Foundation headquarters in Venice, Calif. Brandon Boyd, Bob Hurley and friends fêted the launch with a cocktail party and art show featuring Boyd’s original works and collection of T-shirts. 

This seems like something out of the future, but Hurley has it right now.

The Orange County surf and skate clothing company now lets consumers try their jeans on via the Internet. Yes, that's right. You can try your jeans on and not even leave your computer. How convenient for Silicon Valley types.

Calling all Tron fans. Here's a way to get free tickets to the first midnight show of the "Tron:Legacy" movie, starring Jeff Bridges, out at 12:01 a.m. on Dec. 17.

Hurley's Pop-up at Americana at Brand

Glendale, Calif. is not exactly Surf City, but leading surf and skate brand Hurley debuted its only Christmas pop-up shop at Glendale’s Americana at Brand mall on Nov. 12.
 
The pop-up will be doing business until Dec. 31, and it will focus on Hurley jeans and the label’s capsule collection with Pendleton, a favorite label of outdoorsy types and flannel lovers everywhere.
 

It shouldn't be any surprise at all, seeing as how the apparel industry is rife with collaborations, but this latest one is sort of unique.

Costa Mesa, Calif.-based action-sports brand Hurley has teamed up with Weezer for "Rocks You Back to School" - a "fashion and music collaboration" that includes limited-edition Hurley wovens, T-shirts and hoodies for guys and girls inspired by Weezer.

PacSun's poster for its Beach Ballyhoo event

For Pacific Sunwear, connecting with its intended surf-crazy consumer base was simple. It sponsored athletic ventures such as the PacSun USA Surf Team. They will be competing  June 19–22 at the Huntington Beach Pier in Huntington Beach, Calif. However, the retail giant tried something new this weekend.