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From left 2 Point Oh! LA founder Kelsi Smith wearing designer Milly, Elle Shapiro of SurviveWeddingSeason.com  in Laundry by Shelly Segal and Wendy Bendoni of FashionAsIdentity.com in vest by Norma Kamali. Photo by Felix Salzman/LookBookLA.

Cocktails, chocolate and some chatter, there was no better way to kick off Los Angeles Fashion Week.

Michele Collet has a piece about Heinz Maier’s water-splash images on Environmental Graffiti

Inspiration can be found in a bottle, apparently. Crowd-sourced online magazine Environmental Graffiti has beautiful collection of images by Heinz Maier of water droplets shot at high speeds. Writer Michele Collet narrates the images—and gave the piece its inspired headline, “20 Incredible Snapshots of Water Splashes That Look Like Hats.”

Fernando Aguerre, founder of Reef and president of International Surfing Association, wore 19th century coat, Duchamp golf pants and Peruvian Alpaca hat.

Most awards shows are a disaster, but there was something glorious about the 22nd Annual Waterman’s Ball produced by Surf Industry Manufacturers Association.

Looks from Musani Couture

Los Angeles Fashion Market is not only about buying, but also about looking, and then buying.

Right in the middle of Los Angeles Fashion Market Week, the California Market Center gathered up some fashions from their showrooms and put on a Contemporary Collections runway show in the penthouse area on the 13th floor. It was a casual setting where organic wine was served and sandwiches handed out to the hungry.

Making millions of T-shirts, rompers, jeans, shiny swimwear and mesh leotards makes for millions and millions of scraps of fabric that usually end up in landfills. Today, on Earth Day, American Apparel announced Creative Reuse, a program that finds new uses for leftover fabric scraps.

Hello Kitty better hang on to her hair bows because there’s a new girl named Pucca coming up the cuteness block. Pucca is a spunky, pigtailed girl who stands for both love and power and is the niece of three Chinese noodle-house owners, in case you didn’t know. She spreads hugs and kisses much to the chagrin of her male counterpart and love, Garu the ninja.