CaliforniaApparelNews.net

Opening night for the Rodeo Brioni boutique.

Famous for being the Italian couturier for classic Hollywood leading men such as Clark Gable, Gregory Peck and John Wayne, Brioni fashion house showed its modern suit on Beverly Hills’ Rodeo Drive.

What’s in a name? When it comes to fashion branding, a lot.

Dress Barn—the Suffern, New York–based company that operates stores under the Maurices, Justice, and Dressbarn nameplates—is looking to change its corporate name.

The name change is part of a company-wide reorganization, which requires shareholder approval. If approved, by Jan. 1, Dress Barn Inc. will be known as Ascensa Retail Group Inc. and will be based in Delaware.