Where fashion gets down to business
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Today, Huntington Beach, Calif.–based e-tailer 80s Purple and Sunnyvale, Calif.–based social shopping site Kaboodle are teaming up for a giveaway for a $500 gift card to shop for merchandise on the 80s Purple website, which sells goods from hip brands such as Wildfox Couture, Hellz, Grey Ant and Dolce Vita.
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Hunting the web for that special piece can have a shopper virtually tripping over one trend from another. More and more sites such as e-commerce marketplace Etsy, and even auction giant eBay, are touting indie, vintage and unique finds.
Recognizing the appeal of independent design, social shopping site Kaboodle has unveiled the All Things Indie channel and the Kaboodle Pop10 product popularity index to help users whittle down the one-of-a-kind gems.
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