Where fashion gets down to business
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Odyn Vovk AW-11 commercial from Jon Ryan on Vimeo.
Lookbooks are great. They allow brands to tell a little bit of their story and reference their inspirations for the season. They give buyers an idea of how a line could be merchandised for maximum cuteness. But what if your line isn't necessarily cut out to be posed on perky models? What then?
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A range of looks from Tadashi Shoji at Mercedes-Benz Fashion Week (left) and Boy by Band of Outsiders at Milk Studios (Photo by Frazer Harrison/Getty Images for Mercedes-Benz/Photo by Band of Outsiders)
The sun may be shining bright in California right now, but Fall/Winter 2010 was on the minds of Golden State designers who unveiled their latest creations at New York Fashion Week, with some shows starting as early as Feb. 10.
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