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Posted: June 18, 2010
by Andrew Asch

PacSun's New Marketing

PacSun's poster for its Beach Ballyhoo event

For Pacific Sunwear, connecting with its intended surf-crazy consumer base was simple. It sponsored athletic ventures such as the PacSun USA Surf Team. They will be competing  June 19–22 at the Huntington Beach Pier in Huntington Beach, Calif. However, the retail giant tried something new this weekend.
 

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