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Calling all Tron fans. Here's a way to get free tickets to the first midnight show of the "Tron:Legacy" movie, starring Jeff Bridges, out at 12:01 a.m. on Dec. 17.
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It shouldn't be any surprise at all, seeing as how the apparel industry is rife with collaborations, but this latest one is sort of unique.
Costa Mesa, Calif.-based action-sports brand Hurley has teamed up with Weezer for "Rocks You Back to School" - a "fashion and music collaboration" that includes limited-edition Hurley wovens, T-shirts and hoodies for guys and girls inspired by Weezer.
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PacSun's poster for its Beach Ballyhoo event
For Pacific Sunwear, connecting with its intended surf-crazy consumer base was simple. It sponsored athletic ventures such as the PacSun USA Surf Team. They will be competing June 19–22 at the Huntington Beach Pier in Huntington Beach, Calif. However, the retail giant tried something new this weekend.
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