Where fashion gets down to business
You are not logged in. log in»

Jesse Faen formerly of Insight is now working with VSTR, a new steezy men's brand that's under the big umbrella of Quiksilver, but supposedly operates completely autonomously. VSTR set up rack during the last L.A. market to show buyers and chatter about the brand has been kept quiet. Now the new VSTR website offers a little taste of what’s to come.
more»| COMMENTS (7) | |

Wakeboarders took advantage of the wake pool at Surf Expo before being honored at the TransWorld Wake Awards.
Surf Expo kicked off today at Orlando’s Orange County Convention Center. Heavy-hitters Quiksilver, Hurley, Body Glove and many more were there to promote all things surf, skate and water-related.
more»| COMMENTS (0) | |

Shown editing a sunglasses buy in the Raen Optics booth here, these buyers had fun trying on the prescription glasses too. Their sarcastic conversation went like this, “Do I look smarter? I feel more intellectual.” “Whoa. You’re going to cure cancer.”
more»| COMMENTS (0) | |

PacSun's poster for its Beach Ballyhoo event
For Pacific Sunwear, connecting with its intended surf-crazy consumer base was simple. It sponsored athletic ventures such as the PacSun USA Surf Team. They will be competing June 19–22 at the Huntington Beach Pier in Huntington Beach, Calif. However, the retail giant tried something new this weekend.
| COMMENTS (0) | |