Where fashion gets down to business
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From high heels to rock n’ roll bands and photo shoots, Fashion’s Night Out in LA was a fashionable affair.
The Smashbox photo booth at Ron Herman at Fred Segal, photo by Diana Koenigsberg and courtesy of Smashbox Studios.
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Customers overran the parking lot at Fred Segal and Ron Herman on Melrose.
Stores in the West Hollywood side of Melrose Ave. turned their store windows, retail floors and patios into a stage to entertain the shoppers during Fashion’s Night Out.
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Sign at Crooks & Castles' former Melrose Heights store
In 2008, the Melrose Heights section of Melrose Avenue seemed to be ready to take its place as one of top retail strips in Los Angeles. But the street’s fortunes changed drastically after the Wall Street meltdown of 2008.
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From left, co-founders of Riviera Club Joe Sadler, Derek Buse and Greg Ullery are poster boys for their brand’s California lifestyle line.
The founders of the men’s clothing line Riviera Club look like they live a charmed existence. The brand was conceived by Joe Sadler, Derek Buse and Greg Ullery on a golf course. And with its offices in Santa Barbara and Santa Monica, work often gets derailed in favor of beachside margaritas.
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Boulmiche's new Beverly Hills location
Women's boutique Boulmiche helped set luxury trends for more than 35 years in Beverly Hills, Calif. It also gained cachet as the location of a snooty boutique in 1990 film Pretty Woman. In 2010 Boulmiche will move from its perch on the corner of Santa Monica Boulevard and Rodeo Drive to 325 N. Beverly Blvd., also in Beverly Hills.
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