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Tokidoki's Simone Legno with the Huawei M835 Sanctioned by Tokidoki.

Tokidoki’s stable of stylish collaborations is on a growth spurt, and you can call home with the pop culture brand’s most recent collab, which was released Nov. 3 during a party at Tokidoki’s Melrose Avenue shop.

Tokidoki x Barbie skatedeck. Cute.

Product collaborations should fit naturally together as peanut butter and jelly or blue jeans and black T-shirts.

Tokidoki's Simone Legno, right, with fiancee Kaori Matsumoto. They will be married in Japan in November.

Tokidoki's Ivan Arnold and Cindy Shin with two cartoon friends, outside of the brand's Santa Monica store

Walt Disney built an empire on a cute mouse, Sanrio created a huge following and business on a pokerfaced kitten, Los Angeles-based Tokidoki is forging a big biz on an adorable ghoul. His name is Adios.

For its 50th anniversary, Sanrio rolled into town last night bringing along with it a circus-style celebration under the bigtop of the Barker Hangar in Santa Monica.

As the Small Gift Mobile Pop-Up anniversary truck has been touring across the country and making stops to greet fans at several locations (check out the full schedule here), the Small Gift Los Angeles carnival officially opens today and will close on Nov. 21.

One of L.A.’s premier shopping districts—Melrose Ave.—had a definite party atmosphere last night at Fashion’s Night Out Los Angeles.

From Fairfax stretching west towards La Cienega and Melrose Place, shoppers seemed to hit up all the shops—with Fred Segal being one of the must-stop destinations.

Inside Kill City

Sign at Crooks & Castles' former Melrose Heights store

In 2008, the Melrose Heights section of Melrose Avenue seemed to be ready to take its place as one of top retail strips in Los Angeles. But the street’s fortunes changed drastically after the Wall Street meltdown of 2008.
 

Tokidoki's Simone Legno holding a bag from a Tokidoki collaboration with Sephora

With a cheeky sense of Japanese pop culture, Los Angeles brand Tokidoki has been steadily working itself into the hearts, the wardrobes and, now, cosmetics counters of fashion people.

In just five short years, tokidoki creative director Simone Legno took his admiration for Japanese pop culture to create artwork that soon transformed into a popular lifestyle brand, with its adorable characters harnessing a tough edge—often shown touting skulls, lowriders, guns and sunglasses.