CaliforniaApparelNews.net

Judah Leary from It Boys! and Dani Artaud of Mr. Downstairs, What are you wearing?
JUDAH: Urban Outfitters coat, H&M pants and shoes, American Apparel Henley shirt.
DANI: Cotton On. Pants from American Apparel. "I style myself. It would be cool to get some input."

Overheard in the aisles, Agenda is like the new ASR. The newest edition at the Long Beach Convention Center on January 5-6 showed the breadth of categories that were merchandised roughly by skate, streetwear and surf brands in the cavernous cement floored space.

Cee Lo Green brought down the house at Macy's Glamorama. Photo credit John Eckmier.

With sizzle, sass and a heaping generosity of spirit, the Macy’s Passport Presents Glamorama 2011 - ARTrageous event took The Orpheum Theatre Sept. 23 in downtown Los Angeles.

Shown editing a sunglasses buy in the Raen Optics booth here, these buyers had fun trying on the prescription glasses too. Their sarcastic conversation went like this, “Do I look smarter? I feel more intellectual.” “Whoa. You’re going to cure cancer.”

In follow-up to our (hypothetical) Apparel News boardshorts last year, Santa Monica-based custom shorts maker Shortomatic bro-hugged with Vans to spawn Vans Powered by Shortomatic. The template is Vans’ Era Classic boardies that follow similar style lines of the brand’s iconic shoe. The custom possibilities: awesome and super awesome.

Don’t lose your friends on the beach, what we came up with on Vans powered by Shortomatic

Faith Evans at Magic Johnson Foundation Nordstrom event. Photo credit Felix Salzman/LookBookLA

With R&B vocalist Faith Evans singing, with philanthropic power couple Magic and Cookie Johnson presiding, the Nordstrom at The Grove retail center was the site for a private fundraiser shopping event on Feb. 18.

Proceeds went to Magic Johnson Foundation, which benefits organizations providing “economic empowerment" for urban communities.

Crowded hall at Agenda show

The Agenda trade show debuted to huge crowds of buyers and bustling business on Jan. 6 in Anaheim, Calif.

More than 200 companies exhibited skate and lifestyle brands at the Marriott Hotel’s convention halls near Disneyland.

PacSun's poster for its Beach Ballyhoo event

For Pacific Sunwear, connecting with its intended surf-crazy consumer base was simple. It sponsored athletic ventures such as the PacSun USA Surf Team. They will be competing  June 19–22 at the Huntington Beach Pier in Huntington Beach, Calif. However, the retail giant tried something new this weekend.
 

Geeking out about limited-edition sneakers is usually a guy’s game, but Lanie Alabanza-Barcena likes to give the middle finger to gender rules. As “HBIC of Hellz,” she’s a pied piper leading women’s streetwear fashion for girls with opinions. Her latest project to hit the stores is two exclusive shoe styles in collaboration with Vans.