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Justin Timberlake (riiiight) with Jimmy Fallon in GQ

Pop star, actor, golfer, designer, Mouseketeer. Justin Timberlake can now add creative director to his list of titles.

With LL Cool J serving as celebrity host and Magic Johnson dropping by, you knew it was going to be a cool scene You know, just another day at the mall in L.A--in this case, the swank, open-air Century City shopping center in West L.A.  The daughters of LL and Magic (pictured above) also walked in the runway show.

Justin Timberlake, founder of the William Rast brand, loves the ladies. Obviously. And he likes fast cars. Just last week William Rast sponsored the winning car at the Indianapolis 500. So what do you get when you combine JT's two loves? Danica Patrick - a hot racecar driver that competed in (but didn't win) the Indy 500. She's the new face of William Rast's eyewear line.

From left actor Joy Bryant, William Rast co-founder Trace Ayala, and actor Malin Akerman

Karl Lagerfeld is doing one for Macy’s. Premium denim line William Rast is doing one for Target. Call them diffusion lines or simply less costly alternatives to fashion with a contemporary or luxe price tag. Consumers seem to support them. Retailers continue to ask for them.

Rockin' the William Rast boutique:Justin Timberlake,left, and William Rast co-founder Trace Ayala, pictured right. Photo credit Frank Micelotta/PictureGroup

Justin Timberlake is a star, but he also is a team player.

Trace Ayala

There are store parties. There are meet-and-greets with designers. Mix the two and it may create some cash and a lot of customer goodwill for a brand. That’s what Trace Ayala hopes the monthly "Thursday Night With Trace" event will do for the William Rast boutique at the Westfield Century City mall. He kicked off the low-key fashion mixers on May 6, and it’s a bit of a break from the past of Rast.

William Rast Fall 2010, photo courtesy of Imaxtree/Elle.com

New York Fashion Week overlapped the trade shows in Las Vegas this season, but designers such as William Rast found ways to make the timing conflict work for them. Sales reps and retailers gathered at the William Rast booth at the Project Global Trade Show to view the brand's runway show, which was streamed live from New York.