Where fashion gets down to business
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Hey WSJ, wouldn’t this Abby Wambach sketch make a great T-shirt?
Did you watch the women’s world cup yesterday? It was an exciting one.
The U.S. team’s great performance has been earning them fans, who understandably want to pick up soccer jerseys. And they can. If they’re girls.
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For one month beginning June 11, soccer fans around the world will be watching the World Cup, and international brands are already snatching up airtime in order to get their products seen.
But apart from sports apparel powerhouses such as Nike and Adidas, fashion appears to be sitting on the sidelines.
Billed as the biggest international sports event, the World Cup games are set to run June 11 to July 11 in South Africa.
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Adidas' 2010 FIFA World Cup ball (photo courtesy of www.mlsgear.com)
At last, something for the patriotic hooligan!
Cordarounds, the San Francisco–based company with the quirky style and quirkier sense of humor, has come up with what they’re describing as “preposterously patriotic pants.”
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