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Virtual fashion show, you say? Please. Forever 21 did it one better.
The Los Angeles-based, fast-fashion emporium went a little sci fi when it kicked off an eight-city tour for its holographic fashion show.
That's right. Holographic. It’s more than virtual. It’s 3-D.
In the show, holographic models—wearing the latest Forever 21 styles—walk an invisible staircase and disappear into starbursts.
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Fashion insiders will mingle at the Digital Style LA mixer hosted by online fashion and entertainment site The Look. The event is open to fashion and beauty bloggers, journalists, buyers, designers, makeup artists and other industry professionals. The soiree will take place tomorrow night Nov. 2 from 6 to 9 p.m. at the Trousdale Lounge in West Hollywood.
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It’s an ongoing question, but lately the future of fashion weeks appears to be tied to technology. With the advent of Twitter, Facebook, live streamed videos and 3-D avatars, it has become quite clear. And during New York Fashion Week, legendary fashion photographer Nick Knight will push the paradigm shift.
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