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Posted: June 07, 2010
by Alison A. Nieder

World Cup's Fashion Moment

For one month beginning June 11, soccer fans around the world will be watching the World Cup, and international brands are already snatching up airtime in order to get their products seen.

But apart from sports apparel powerhouses such as Nike and Adidas, fashion appears to be sitting on the sidelines.

Billed as the biggest international sports event, the World Cup games are set to run June 11 to July 11 in South Africa.

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