Where fashion gets down to business
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Still from the 7 Diamonds web film
The business for men’s fashion brand 7 Diamonds has been strictly wholesale. But it waded into retail Aug. 12 when it relaunched its website 7diamonds.com. For the first time, the brand’s website will offer an e-commerce shop, which will directly sell fashion to its consumers. Previously it had been only sold at the physical and ecommerce shops of retailers such as Nordstrom.
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