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 Natalie Coughlin sporting O'Neill 365

To promote the launch of its 365 line, O'Neill is taking a road trip with star-athlete Natalie Coughlin in tow.

Coughlin, who could probably manufacture her own line of designer jewelry from Championship and Olympic medals (they total 19!),  will be the face under O'Neill's stylish, headphone-equipped "Replay Wired Hoodie," the legs wrapped in its seamless leggings, and the inspiration behind the company's Icons program.

West Hollywood Green Weekend Citywide Yard Sale
May 14 & 15 / West Hollywood
Style conscious consumers looking to score designer duds on the cheap may want to head over to the famously fashionable West Hollywood this coming weekend for WeHo's first-ever city-wide yard sale.
 

Patchwork Indie Arts & Crafts Festival
May 15: Long Beach / May 29: Santa Ana

Lots of stuff happens at the Cooper Design Space's penthouse.

You've been to sample sales there, you've seen runway shows there, you've may even have been to a photoshoot there - but I can guarantee you that you've never seen a pair of twins dangling from the ceiling without a safety net.

Like so:

Ahem. That's crazy! And it's their signature move.

A screenshot from last year's Style Week Orange County at the Irvine Spectrum Center via Styleweekoc.com.

From left, co-founders of Riviera Club Joe Sadler, Derek Buse and Greg Ullery are poster boys for their brand’s California lifestyle line.

The founders of the men’s clothing line Riviera Club look like they live a charmed existence. The brand was conceived by Joe Sadler, Derek Buse and Greg Ullery on a golf course. And with its offices in Santa Barbara and Santa Monica, work often gets derailed in favor of beachside margaritas.

From left, Emily Harteau and Michelle Chaplin, designers of Smoke & Mirrors, and MOCA board member Marika Krissman Tsircou. photo by John Eckmier