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Fashion blogger Emily Schuman of Cupcakes and Cashmere in handpicked pieces from Planet Blue
Los Angeles retailer Planet Blue has teamed up with local blogger Emily Schuman of scrumptious fashion blog Cupcakes and Cashmere to create a summer loobook inspired by 1950s pinup girls and Americana.
Shot on and around the Santa Monica Pier, the lookbook captures the essence of summer on the boardwalk as well as Schuman’s sunny blonde locks and effortless, girl-next-door style.
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San Francisco–based contemporary fashion e-tailer Tobi employed the sartorial skills of stylist Taylor Jacobson for a Spring lookbook featuring Jacobson’s denim collaboration with Kasil paired with handpicked selections sold on the site.
The former Rachel Zoe assistant envisions a Spring that highlights a tough-chick aesthetics with loose knits, leather jackets and plenty of jeweled hard-wear. (Modeled by fashion blogger Liz Cherkasov.)
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Fashion e-tail site Nasty Gal, based in the Bay Area, has become a one-stop shop for fashionistas’ killer outfit needs. The site pairs vintage finds with on-trend, new contemporary apparel, accessories and footwear. The site’s proprietress, Sophia Amoruso, styled Nasty Gal’s latest vintage lookbook and unleashed it on to the site’s YouTube channel.
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