Where fashion gets down to business
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Once upon a time, the only choice for full-figured busted girls were the most unsexy straight jacket-like white bras held up by utilitarian thick straps. Not anymore. Freya’s sharp and newly re-launched website highlights the youthful, fun and fashionable face of the long-standing lingerie brand that stocks cup sizes all the way up to K.
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In the Web world, a hefty redesign can mean a welcome, refreshing change or a navigation headache. Fortunately, Nordstrom’s newly revamped website has emerged with a pared down, sleeker look that seems less catalog and more Polyvore. For shoppers, the e-commerce navigation is more direct in its jumping off points. (Choices being Brands and Departments to take you where you want to go.)
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The online shop was created as an outlet for the designer, according to Director of Operations Caitlin Wiman. The shop enables Suwannagate to share rare pieces that she creates specifically for the online store, said Wiman.
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