Q: Who is the audience of California Apparel News and ApparelNews.net?

A: The trade publication, started in 1945, was created for and continues to be the voice of the West Coast apparel industry. Its Website, launched in 1996, has the same mission as the newspaper—to provide apparel manufacturers, retailers, designers, suppliers, and students with industry information, analysis, and resources.
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Q: When are the newspaper and Web site published?

A: California Apparel News is published and mailed to subscribers every Friday morning. It is also distributed on California newsstands and at more than 100 trade shows annually. ApparelNews.net goes online every Thursday night by midnight. Display and banner advertising deadlines are one week prior; classified advertising deadlines are 5 p.m. the Wednesday prior to the publication date. back to top»

Q: I want to have my company’s products considered for coverage in the editorial pages of California Apparel News. Whom do I contact?

A: All press releases and product samples should be directed to Alison A. Nieder, Executive Editor, at: alison@apparelnews.net. She will direct submissions to the appropriate departmental editor for consideration. back to top»

Q: How come some stories go online and are available without a paid subscription, while others require paid membership and log-in access?

A: We provide more industry news and information at no cost than any other apparel trade publication. Our fashion feature coverage, four to eight featured news items, trade show listings and events, plus links to over 1,000 industry Web sites are provided at no cost every week. To complement this offering with more complete, comprehensive coverage for the serious professional, we additionally post a complete version of the newspaper that offers archives, special sections, plus additional event and fashion coverage for the industry specialist. back to top»

Q: Is there a student discount for subscriptions?

A: Yes. All rates are shown at: http://www.apparelnews.net/Subscribe/index.html. Students receive a 50% discount with a copy of a current full-time student ID. Contact Customer Service at: (toll-free) 866-207-1448, or print and mail (with a copy of student ID) the form to:
Apparel News Customer Service
100 East Pine Street #606
Orlando, FL 32801
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Q: What are the options for promoting my company’s products and services to California Apparel News readers?

A: We offer three ways:

• Classifieds (in print and online)
• Display (in print)
• Web (banners, towers, etc.)

All three options with specs, rates, and circulation are explained in the Media Kit at: http://www.apparelnews.net/Mediakit/index.html
Several special publications, including Waterwear (3x/year), Jr. (2x/year), New Resources (2x/year), and the annual Trade Show Calendar, are also detailed. back to top»