New Resources Spring 2010

Welcome to the California Apparel News latest New Resources guide for Spring 2010. Our editors have been combing the California market to find the latest lines in every category from contemporary and denim to accessories and lingerie.

In the newspaper and on our Web site, ApparelNews.net, our New Resources stories profile up-and-coming lines, the designers and the inspiration for the current collection. For the latest New Resources guide, we have given you a highlighted selection of resources with all the most-pertinent information: What does it look like? What is the cost? Who else carries it? And where can I find it?

As always, we'd love to hear from you. Please feel free to recommend a new line to us or, if you would like to see additional information provided in our New Resources column or in on ApparelNews.net, let us hear from you.

You can reach me at Alison@ApparelNews.net

Designer

Dona Daneshi
Dona Daneshi fused mysticism and travels through time to create her debut eponymous collection.
more >>

Contemporary

Amber Sakai
Amber Sakai has lived many past lives within the fashion-industry sphere as a model, stylist, intimate-apparel co-designer of Brighdie Lingerie and co-founder of Four Girls patented wetsuits made for female surfers. more >>

Bejeweled by Susan Fixel
In the late ’70s/early ’80s, when Jordache and Calvin Klein ruled the denim wars, it was common to hear someone say their jeans looked like they were spray-painted onto their bodies. more >>

Factory by Erik Hart
Erik Hart has added another label to his growing stable of brands. more >>

Kevan Hall for Paul Stanley
Los Angeles designer Kevan Hall has built a reputation for designing sophisticated cocktail dresses and dramatic red-carpet gowns for his Kevan Hall Signature collection. more >>

Knitwit
Newport Beach, Calif.–based contemporary brand Knitwit launched a new soy/cashmere group it’s dubbing “Tofu Cashmere.” more >>

LunAlba
Multi-layering is a key trend for Fall. But designer Nadia Bozzetti has more than trendiness on her mind. She launched LunAlba with the idea of creating a timeless knitwear line for the jet-set lifestyle that can be worn during the day and into the night. more >>

Maggie Ward
John Ward’s new line, Maggie Ward, adds another dimension to what Angeleno designers do best: putting a new twist on classic casuals. In Ward’s case, this means sweat-pant and sweat-shirt shapes. more >>

Lingerie

Bones and Roses
Designers are known to take up aspirational “It Girl” models and celebrities as muses. But Emy Hovanesyan’s muse for Bones and Roses was a friend whose style inspired her in an unexpected way. Hovanesyan found inspiration in the at-home wardrobe of shoe designer Taryn Rose. more >>

Commando
Commando’s new range of cotton panties, tops and leggings joins seamless technology with natural fibers. more >>

Delicious Lingerie
From sexy, body-conscious corset camis and pretty, girly ruffled panties to dorm-room lounge sets, Delicious offers something for every girl’s style with its debut lingerie line. more >>

Maxey
Women who don jeans that hug the bum just so aren’t going to bed wearing dumpy sweat pants and boxy T-shirts. That’s what Julie Zipperer, the designer of Los Angeles–based sleepwear line Maxey, thinks. more >>

Sheltini by Shelton Wilder
The Sheltini by Shelton Wilder line of simple tops, slips and skirts is designer Shelton Wilder’s solution to a “modernization of the slip.” more >>

Toute La Nuit
In between slinky lace-trimmed nighties and the women’s version of a men’s button-down pajama set lives Toute La Nuit sleepwear. more >>

Denim

Chip and Pepper: Mill Iron
Chip and Pepper, the Los Angeles–based maker of premium denim, has launched Mill Iron, a price-conscious collection of denim for men. more >>

Cj by Cookie Johnson
Rich & Skinny founder partners with Cookie Johnson to make premium jeans for curvy women. more >>

Plaid
For her debut collection, designer Erin McColl whipped up her own versions of classic staples, ranging from T-shirts to the pencil skirt and five-pocket jeans. more >>

Special Fabrication
Artisanal jeans are super cool, but they are also super expensive. “Not everyone is a denim connoisseur or wants to drop $250-plus on a pair of selvage,” said Luis Gonzales, co-founder of Special Fabrication, a new Los Angeles–based line of affordable premium jeans for men. more >>

TenState
Fred Naggar wants to do one thing and do it well. He launched TenState for Fall 2009 with premium-denim jeans and cargo pants for men and women—and that’s how he wants to keep things. more >>

T–Shirts

Aviator Nation
Eco-friendly line Aviator Nation re-creates the classic vintage tee. more >>

Green Goods
Hipsters like organic too. “The problem is, most organic T-shirts out there look and feel like a burlap sack,” said Anthony de la Rosa, national sales and marketing manager for Green Goods. more >>

Revenge Is…
For Marilyn Barrett, revenge is best served fashionably. Barrett debuted Los Angeles–based eco T-shirt and accessories line Revenge Is… in October 2008. more >>

Juniors

Desert Rose
Private Icon, a Los Angeles–based manufacturer that specializes in private-label product development for juniors brands, has launched its first branded line, Desert Rose, for Summer 2009. more >>

Accessories

Collina Strada
Designer Hillary Taymour doesn’t want to design the next “it” bag, but her youthful, striking designs have “it girl” written all over them. more >>

Jack Flash
Bend, Ore.–based updated line Jack Flash is adding some of its flash to the sheepskin-boot category with a new line of Swarovski crystal–embellished styles. more >>

Raquel B
Jewelry designer Raquel Alazraki spent years honing her skills as a jeweler from behind the counter at Eclipse, the fine-jewelry store located in the lobby of the California Market Center in downtown Los Angeles. Alazraki and her husband, Rafael, opened the store in 1996, but about five years ago, she began designing jewelry for her own use and to give as gifts. more >>

Revolution by Edwin
Revolution by Edwin, a new animal-friendly line of handbags, offers handbags in alternative materials such as PVC and canvas. more >>

Activewear

Country Love
It’s all good vibes and positive thinking at Country Love, the new activewear line by Yves and Cedric Benaroch, the brothers best known for their 2 B Free line of casualwear. more >>

NUX
Launched in Spring 2008 by Malek Neman, NUX gets brainy about making clothes for the brawny. more >>

Rese Activewear
As a Pilates, yoga and fitness enthusiast, Gail Reisman knows that there is a long checklist to remember during a workout, from focused breathing to making sure that the back is in correct alignment, all while simultaneously performing a motion or holding a position. more >>

Roxy Athletix
The Roxy girl has always been an active one, but now the girls’ surf brand, owned by Huntington Beach, Calif.-based surf giant Quiksilver, is hoping she’s also a bit of a gym rat. more >>

Royal Plush
Royal Plush, the women’s casualwear brand, is expanding beyond the embellished sweats it is known for to include a true activewear collection and denim. more >>

Swim

L*Space
Being eco-friendly is a sexy concept, but swimwear designer Monica Wise is literally adding a heavy dose of sex appeal to being “green.” more >>

True Love False Idols
Compton, Calif.-based streetwear maker True Love & False Idols is known for T-shirts and hoodies featuring its intricately layered screenprints and graphics. more >>