Camp was never this cool. Action-sports designers update preppy with a mixture of plaids, graphic patterns and ethnic prints. A strong dose of color completes the look. Look for these styles at the upcoming Action Sports Retailer Trade Expo and Agenda trade show Sept. 4-6 in San Diego.

Photographer: Ben Cope/www.bencope.net; Stylist: N. Jayne Seward; Makeup: Brian Haugen for Makeoverworkshop.com; Hair: Tarajean for Barracudahair@yahoo.com using Unite Euro Therapy products; Models: Dirk Mai, Lauren Hanawalt for Elite Model Management (LA), Jace for Next LA; Stylist Assistant: Rhea Cortado; Fashion Intern: Noa Naftali

DIRECTORY (*Please note all prices are wholesale): ALPINESTARS INC., (310) 891-0222. ASR, #3233; ALTAMONT, (949) 460-2020, www.altamontapparel.com, Agenda; ATIKIN, (415) 394-3090, Ext. 3, Agenda; ANNE ET VALENTIN, (718) 858-8542, Not showing in San Diego; CONVERSE, (978) 983-3300, ASR, #2337; CUTLER AND GROSS, (718) 858-8542, Not showing in San Diego; ELEMENT, (949) 789-7890, ASR,

#3127; ELEMENT EDEN, (949) 789-7890, ASR, Upstairs East Mezzanine, #16B; EMERICA, (949) 460-2020, www.emericaskate.com, Agenda; ETNIES, (949) 460-2020, Agenda; EZEKIEL, (949) 266-2744 or (949) 266-2700, ASR, #2727, GRN APPLE TREE, (213) 622-6523, Agenda; O'NEILL, (949) 428-2800, ASR, Men's #2027, ASR, Juniors #2118; PF FLYERS, (818) 472-0640, Agenda; MATISSE FOOTWEAR, (661) 297-2443 or (310) 640-1700, Not showing in San Diego; QUIKSILVER, (714) 889-2200 or (212) 575-2256, ASR, # 1551; REPORT SIGNATURE, (646) 246-2183, Not showing in San Diego; RVCA, (949) 548-6223, ASR, #2417; SEVENTH WONDERLAND, +61 2 9363 0005, sales@seventhwonderland.com, Not showing in San Diego; SEYCHELLES/BC FOOTWEAR, (310) 335-0102, www.seychellesfootwear.com, ASR, #648; SPLIT, (949) 206-8686, ASR, #2627; STREETS AHEAD, (800) 669-8218, Not showing in San Diego; STÜSSY, (949) 474-9255, Agenda; VALOU, (213) 746-6033, www.valou3cap.com, Not showing in San Diego; VANS, (714) 889-6100, email: greg_hagerman@vfc.com, ASR, #3026

—N. Jayne Seward