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March 12-18, 2010
Fashion and Apparel News - Features - Apparelnews.net
Two big action-sports brands are hoping that success during these challenging times can be generated by flexing their extensive infrastructure muscles and growing a few independent, on-the-cusp streetwear brands that need to beef up their retail power.
That’s what Irvine, Calif.–based La Jolla Group and San Clemente, Calif.–based Four Star Distribution are doing to venture beyond their normal territory of boardsport products. Both entered into partnerships this year with small streetwear brands that have struggled to expand.
In January, Four Star, maker of the Circa family of skate apparel and footwear brands, entered into a joint more»
Serfontaine Turns to Technology and Fabric to Perfect Fit
by N. Jayne Seward, Fashion Editor March 05, 2010
In the premium-denim market, the ongoing question tends to be what’s next? For Los Angeles–based designer Mik Serfontaine, the answer lies in fabric innovation and the technology of fit. Sefontaine’s mantra for the season is “The Shape of Things to Come,” a concept illustrated in the company’s futuristic rock ’n’ roll lookbook for Fall 2010. “Serfontaine has embraced the futuristic type of thing not just because it’s a novelty look for us or because we have a vision to be some kind of a ‘Blade Runner’ type of brand,” Serfontaine said. “But it’s based on this foundation of building a better jean. Isn’t that what premium is about?” Fueled by a love for denim itself and the desire to create a better product, Serfontaine and his wife, Maria, have been developing the collection since the brand launched in 2000. They were one of the first to use organic standards for washes and helped test more»
Columns
Retail Sales
Bad February Weather Doesn't Stop Retail Sales
March 05, 2010Record snow and rainstorms made weather miserable across much of the United States in February, but that did not stop people from shopping. U.S. chain-store sales climbed 3.7 percent in February, according to the International Council of Shopping Centers. The ICSC’s Michael Niemira called February sales a case of beating the Great Recession blues.
“This report confirms that the retail sector is mending, and the release of pent-up consumer demand is helping to propel a fundamental demand more»
Profiles and Q&As
Adrianna Papell Group
California Market Center
Suite B545
(213) 612-4556
Whether its the mother of the bride, older or younger sister of the bride, or party guests of the bride, the dresses made by Adrianna Papell Group can outfit women of any age.
The New York–based company also makes ready-to-wear clothing, but its hallmark is providing stylish, on-trend special-occasion dresses at budget-conscious prices.
“We were extremely successful during the recession,” said Charles Pegram, senior vice president more»
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