Where fashion gets down to business
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Los Angeles designer Eva Varro of Eva Varro California Style started her career almost 20 years ago, styling swimwear in Budapest, Hungary. Though it’s been many years since she has picked up a swimsuit, the amphibious garments still provide inspiration for her current collections of daywear and eveningwear.
Most of her pieces feature vivid prints, constructed from stretch fabrics and borrow tight stitching techniques seen in swimwear, offering an almost seamless fit. The result is a garment that looks and feels good, retailers said. Examples include a mock-neck tiger-print dress showcased at Bloomingdale’s and an asymmetrical boot-length skirt, which was a customer favorite at HSN.
“You can tie these dresses in knots and then throw ’em in a suitcase,” said Lynn Girard, Varro’s West Coast rep, based in the California Market Center in Los Angeles.
The utility factor and fashion element have propelled Varro’s 6-year-old line to become much sought after in the contemporary and updated misses categories, according to Girard. Wholesale price points range from $35 to $85, and everything is made in the United States. The line has been performing strongly at majors as well as at specialty boutiques across the country, according to Girard, who said some of her accounts in Texas have placed reorders within one day of initial shipments.
“It’s very flattering and very easy to pack,” said Donna Steinback, owner of the Donna Marsh boutique in La Jolla, Calif., which featured some of Varro’s dresses in a recent fashion show. Added Esther Choi, owner of the Selvaggio boutique in Fashion Island, located in Newport Beach, Calif.: “It’s flexible. The fit and quality are great. It’s easy to sell, and we carry a lot of it for that reason.”
Varro gets lots of positive feedback, as well. “The women tell me they get compliments from their husbands for the first time in years,” the designer said. “That makes us feel good.”
Varro’s focus on fit probably originates from her days working as a seamstress on bathing suits in Hungary.
“She finishes everything like swimwear,” Girard explained. “She’s very much into working the fabric, and she knows how to incorporate details like grommets and other touches.”
Varro further elaborated that she uses a modified open stitch to create a tight, almost invisible seam. “It’s not entirely unique,” she said. “I’ve seen it done in Italy on certain lingerie.”
The line is produced in-house in a 1,700-square-foot studio in Burbank, Calif. Next month, Varro and her crew are moving into a larger facility on a 21,000-square-foot lot in Vernon, Calif., to accommodate growing operations, which include design, cut-and-sew and warehousing.