Alliance Eyes Fall Fashion Week

A Los Angeles public relations firm and two longtime fashion-show organizers have formed an alliance with plans to produce a Los Angeles fashion week this October. The alliance includes Sara Stein, Margaret Schell, Megan Griffith and Shannon Davidson. Stein and Schell are partners at SPR, a local public relations firm that helped to produce several fashion events (including Jared Gold, Alicia Lawhon and Magda Berliner) during the recent market week. Griffith is the West Coast director of Gen Art, which hosts its annual Fresh Faces in Fashion show of new design talent in Los Angeles. Davidson is a veteran show producer who has worked with such labels as St. John Knits and Ferragamo.

The four are planning to schedule the fashion week events during the same week as the Fresh Faces in Fashion show in October. The group is currently working on coining a name for the events and finalizing a venue. —Alison A. Nieder