D&A Goes to Tokyo
Designers & Agents is once again taking its show on the road, this time to Tokyo.
Show producers host the contemporary show, which features young designers, five times each year in Los Angeles under the show names Designers & Agents and the Annex, and last year they added a biannual trip to Dallas for Spring and Fall market weeks. The event’s Tokyo debut is set for March 25, according to the producers, Ed Mandelbaum and Barbara Kramer.
“Up until recently we saw a lot of business from Japanese buyers, but for the past few months buyers haven’t been traveling,” Mandelbaum said. “Several of the exhibitors felt we should just take the show to them.”
The show will be held in a 5,000-square-foot space at the Modapolitica gallery, which is located in the garment center of Minato-Aoyama in Tokyo. Mandelbaum describes the deacute;cor as “open and clean,” with wood floors and glass walls and a lot of natural light.
About 20 exhibitors will show approximately 40 collections. William B., Alicia Lawhon, Tocca, Shoshanna, Ghost, Whistles, Paul & Joe and Petit Bateau andare just a few designers who enlisted for the show. Mandelbaum said about half of the show’s collections are made by California designers.
The cost for exhibitors to attend the show is in the range of $5,000, which includes all traveling and show expenses.
“We think that the world is ready for a show like this,” Mandelbaum said. —Claudia Figueroa
