Billabong Taps Peterson

Kim Peterson has been named group communications director of Australia-based surfwear company Billabong and will join the marketing team at Billabong USA headquarters in Irvine, Calif.

In her new position, she will perform inhouse public relations, work with members of the media, and develop strategic communications to help build brand image, athlete publicity and product placement.

Additionally, she will act as communications director for Billabong brands Element and Von Zipper.

Peterson has held public relations posts in the action sports industry, including positions with Four Star Distribution and Red Bull. At the latter, she coordinated media relations for the company’s national and regional events as liaison for the athletes. She also served as director of sales and marketing for the Crossrocket and Monsterskate divisions of Swell, Inc., in San Juan Capistrano, Calif. —Claudia Figueroa