Friday, October 10, 2003
Carlsbad-based golf apparel maker Ashworth Inc. will open The Resort Shop, a new golf concept shop, in the Parisian store at the Riverchase Galleria in Birmingham, Ala. The store, set to open in mid-October, will feature the company’s full collections of Ashworth and Callaway golf apparel, as well as an interactive kiosk showing Ashworth and Callaway golf videos and a putting green with a selection of Odyssey putters and Callaway Golf balls. A second Resort Shop is scheduled to open in late October at the McRae’s store at Turtle Creek in Hattiesburg, Miss. Both Parisian and McCrae’s are divisions of Birmingham-based Saks Inc.