Adriano Goldschmied

The New Mart, Suite 813(213) 683-0030

Adriano Goldschmied’s clean, roomy 1,200-square-foot loft space on The New Mart’s eighth floor has a minimalist feel. The Los Angeles– based contemporary denim company recently moved into The New Mart to accommodate its growing business on both coasts, according to sales representative Jenny Murphy.

Stretch boot-cut denim, miniskirts, drape-neck tank tops, low-rise overalls and muscle Tshirts are just a few styles for Spring 2004. The line also features a wide variety of novelty washes. Wholesale price points range from $18 to $198. —Claudia Figueroa